YouTube is different from the rest of the other top social media platforms
It is geared specifically towards video! It is reported that that 3 billion hours of video are watched each month on the social network. Video is a powerful story-telling mechanism, so it’s no wonder marketers are using video toclebrate customer success, to get customers excited about an event , or create an educational video.
Many of us have seen and helped create a viral video on YouTube and this illustrates the power of video at its most!! A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email and can generate amazing power.
You can use YouTube to tell important stories about your company, to entertain your audience, and even to educate them (ever thought of creating a how-to video?) As with most visual content, sometimes it’s easier to get your message across with something a bit more interactive; and that’s when YouTube comes in handy! You can also embed your videos in your blog or on other social networks so the videos can get more reach.
Plus, YouTube is owned by Google … you can bet those videos will be indexed in organic search!
Why use You Tube ? – in their own words – watch the video http://www.youtube.com/yt/advertise/index.html
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