Social Responsibility is a phrase that gets tossed around a lot ….
It is very important for marketers and business owners to consider their Social Responsibility Strategy and how it effects their company from the inside out. The key thing in my opinion is that your company must believe what you are supporting and it must be a part of your culture otherwise you will come across as insincere – which will damage your overall Customer Experience.
I suggest you ask your employees what causes are close to their hearts and work from these to choose ideas, groups, and charities to support. Assign a SR Evangelist to connect with both employees, customers, and the public.
As we work with Social Media to create the optimal Customer Experience there are many aspects in B2B marketing which need to be considered when you use SoMe to reach your clients: One key ingredient is Quality!