Facebook social search

All posts tagged Facebook social search

Facebook – New Focus on Direct Response and FBX-Powered Ads

Posted by sdidcott on May 15, 2014
Posted in: Customer Experience, Facebook, Social Media. Tagged: , , , , , , , . Leave a comment

Until now Facebook has primarily focused their paid advertising on branding and story sponsored advertising.

But now they are moving into search and putting an emphasis on their Facebook Exchange. FBX is Facebook’s own real-time bidding exchange using Facebook user data and 3rd party DSP’s (Demand Side Platforms) which track user behaviour via cookies. FBX is then able to  generate hyper-targeted ads in the desktop, News Feed, and right-rail.

In search  direct response ads are designed to get customers to take an immediate action based on what they’ve already shown interest in.
For example: Let’s say you have surfed the web looking for high end hotel rooms in Miami; and then every time you open your browser or a new page (for the next week at least) you see ads for some of these hotels popping up on your screen…Voila! – this is direct response marketing.
Direct response advertising is based on cookies left on the websites you visit. FBX works with Facebook approved DSP (Demand Side Platforms) to target specific users when they are on Facebook.
Watch out Google AdWords !

“Graph Search” – Facebook radically revamps its Search Engine…… what does this mean?

Posted by sdidcott on January 21, 2013
Posted in: Customer Experience, Facebook, Social Media, Uncategorized. Tagged: , , , . Leave a comment

This is the big news from Facebook for January 2013 – and it will be interesting to see it in action and what it will mean for marketers and Facebook users.

Graph Search is Facebook’s radically revamped search engine.

This new feature will let a person search for people, places, photos, and interests of their Facebook community and provide search results which will be constrained by the privacy settings of each user within that specific person’s Facebook Community.

{….. Facebook executives stressed. “The search we wanted to build is privacy-aware,” Zuckerberg said, adding that “every piece of content has its own audience.” He said 10 percent of the computational capacity in Facebook’s data centers is spent doing privacy checks. } via http://www.businessweek.com/articles/2013-01-15/facebook-radically-revamps-its-search-engine

And for Marketers?  ……..{Graph Search could allow Facebook to build some new businesses. When a user types in “music my friends like,” “TV shows my friends like,” or “restaurants liked by my friends in India,” the site returns a range of related media content and local businesses, and each listing includes ratings from friends. The next natural step for Facebook is to give users direct links to friend-recommended movies, TV shows, and restaurants, but Zuckerberg said the company is not currently thinking about making money from Graph Search:}…….. YET !!….{“This potentially could be a business over time, but for now we’ve been focused on building out this user experience. We first need to build something high quality. That is mission No. 1.”}

via http://www.businessweek.com/articles/2013-01-15/facebook-radically-revamps-its-search-engine

Why bother with Social Media ?

Posted by sdidcott on October 31, 2012
Posted in: Social Media. Tagged: , , , , , , , , , , , , , . Leave a comment

Why bother with Social Media?

  • Until recently, search engines have used relevancy and authority to rank content in their search engine results: which means that if you are using the right keywords on your site and have numerous and good inbound links from other sites  – you are, more or less, “doing it right”.
  • However, it is becoming more and more relevant as to what your social graph looks like as well in order to keep a high SEO ranking.
  • Search engines such as Google and Bing are incorporating your social context into their search engine rankings.

What does this mean?

  • Basically any of your social connections via Facebook, Twitter, LinkedIn, and of course Google+ are being indexed through the search engine algorithms in order to prioritize results displayed for a search query.
  • These connections may be based on shared content and direct links by friends, colleagues and customers, as well as influencers.
  • Influencers are people in or outside of your social media graph who have become the “gurus” of your subject matter. They are critical as they offer a more objective referral to you or your business and as a result further validate your reputation. 

Social Search will continue to grow and become a key player in SEO and in order to keep up with your competition and be found ahead of them in search displays it is critical to actively engage in social media.

Lets us set up an AWESOME* SoMe Strategy for your today!

Take a look at this video from  Google as they walks you through how Google Plus Your World works:

Read more via :http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx

Integrated Marketing

Let’s Be AWESOME* Together!