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Facebook – New Focus on Direct Response and FBX-Powered Ads

Posted by sdidcott on May 15, 2014
Posted in: Customer Experience, Facebook, Social Media. Tagged: , , , , , , , . Leave a comment

Until now Facebook has primarily focused their paid advertising on branding and story sponsored advertising.

But now they are moving into search and putting an emphasis on their Facebook Exchange. FBX is Facebook’s own real-time bidding exchange using Facebook user data and 3rd party DSP’s (Demand Side Platforms) which track user behaviour via cookies. FBX is then able to  generate hyper-targeted ads in the desktop, News Feed, and right-rail.

In search  direct response ads are designed to get customers to take an immediate action based on what they’ve already shown interest in.
For example: Let’s say you have surfed the web looking for high end hotel rooms in Miami; and then every time you open your browser or a new page (for the next week at least) you see ads for some of these hotels popping up on your screen…Voila! – this is direct response marketing.
Direct response advertising is based on cookies left on the websites you visit. FBX works with Facebook approved DSP (Demand Side Platforms) to target specific users when they are on Facebook.
Watch out Google AdWords !

Kolidr – Newest player on the block !

Posted by sdidcott on February 19, 2014
Posted in: Customer Experience, Kolidr, Social Media, Video, You Tube. Tagged: , , , , , , , , . Leave a comment

Kolidr is one of the newest ( launched Feb 04, 2014) and “koolest” platforms out there !

– they are still in Beta ( meaning they are working out all the kinks) and I recommend Kolidr to anyone with a creative / artistic business or a creative and artistic approach to marketing their business; which I always highly recommend – gotta keep it interesting 😉

http://bit.ly/CreativeKolidr

Here Facebook goes again…..!!

Posted by sdidcott on March 1, 2013
Posted in: Facebook, Social Media. Tagged: , , , , , . Leave a comment

Yes Indeed – get ready to figure out the new changes Facebook is making on your Timeline !!

Facebook has been testing a new format for their Timeline in New Zealand.

It appears there will be a restructuring of the placements of advertising as well  as new options to like posts along with encouragement to generate more likes and shares. We should possibly  expect these changes to occur over the next month or two. (March, 2013)

According to Mashable, reporters have been invited to have a peak at this new Timeline structuring on March 7,2013 at Facebook headquarters.

I think I like what I see – especially the switching positions  of ads and the timeline navigation on the top right of the screen.

Read more at : http://mashable.com/2013/03/01/facebook-news-feed-event/

 

Integrated Marketing

Let’s Be AWESOME* Together!

2013 Social Media Trends

Posted by sdidcott on February 22, 2013
Posted in: Customer Experience, Social Media. Tagged: , , , , , , . Leave a comment

Here is a great slide share presentation from Edelman Digital – an Internaltional  leader in PR and Media

Their focus is big brands for the most parts, but that certainly does not mean a small business or independent professional can’t take away great ideas and insights from their expertise.

Let us know if you have any questions or thoughts on this presentation – we’d love to discuss them with you any time!! 🙂

Integrated Marketing

Let’s Be AWESOME* Together!

ENJOY:

Psychology and Social Media – it’s always about People!

Posted by sdidcott on September 28, 2012
Posted in: Customer Experience, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized, You Tube. Tagged: , , , , , , . Leave a comment

AWESOME*

“…..an understanding of the psychology of your audience can help you navigate the constant changes on social media. Social media is always about people. Even if the tools change, people are not going to change and social media tools are ways to talk to people.”

via http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/ – there is a very informative podcast on this post with Derek Halpern of http://socialtriggers.com/

Welcome to TMPNow Media

Posted by sdidcott on June 2, 2012
Posted in: Uncategorized. Tagged: , , , , , , , , , , . 1 Comment

AWESOME*

TMPNow Media offers Integrated Marketing  consutling services based on our AWESOME Social Media (SoMe) and Customer Experience (CX) strategies.

We focus on Independent proffessionals and Small businesses offering one on one consultations and team consultation seminars.

We offer Social Media and customer Experience Management Services.

Once we have had an opportunity to meet with you and access your Social Media and Customer Experience needs we can determine the right approach to optimize your AWESOME Integrated Marketing  Strategy.

We Look forward to working with you – please contact us by email or phone to set up a consultation today!

Sara

Sara Didcott – TMPNow Media

email – TMPNowMedia @gmail.com

cell – 778-918-7763