LinkedIn has a very distinct personality. It’s the most suited-up network, generally rather conservative, and reserved for business-focused conversations. For B2B companies, LinkedIn is an incredibly valuable channel. In a study completed last year it was determine that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.
Since LinkedIn users are generally in a business-focused mindset, lead generation content that’s extremely valuable and provides a solution to a common problem in your industry can work incredibly well.
LinkedIn can be used to target other businesses — if that’s your goal, of course. Use your content to provide solutions to business-related problems, and people will naturally share your content in an attempt to boost their own clout, not to mention click your content so you can generate more leads. Don’t be afraid of posting white papers and reports here, either — this is the type of content that typically performs quite well on LinkedIn.
LinkedIn offers a powerful networking tool for both individuals and businesses. You can use LinkedIn for both B2C as well as B2B purposes.
LinkedIn has a number of options that most people are unaware or unfamiliar with for marketing purposes.
We can explore your business needs and LinkedIn’s options to find the right tools to use which will enable us to effectively integrate LinkedIn into your AWESOME* Social Media Strategy.
Take a look at Our Services: Social Media & CX Options