Customer Experience (CX) Mgmt.

A focus on continually improving Customer Experience will provide  your business with  a competitive advantage by creating value and reducing costs.

Customer Experience Mgmt. is an emerging area of business operations which is a step beyond Customer Relationship Management ( CRM) that all businesses need to focus on. It does not matter if you are primarily a web-based business or a brick and mortar type operation with a B2B or a B2C customer base – the way your customers experience your business is a critical component  to your success.

A current definition of Customer Experience:

Customer Experience is the interaction between an organization and a customer as perceived through a customer’s conscious and subconscious mind.It is a blend of an organization’s rational performance, the senses stimulated and the emotions evoked and intuitively measured against customer expectations across all moments of contact.” ( Beyond Philosophy – 2012)

The first step is to determine how Customer-Centric your organization is and decide how Customer-Centric you want to be. With this in mind we can move into defining an AWESOME*  CX  Management Strategy for your business and set benchmarks to reach in order to deliver tangible results.

Take a look at  Our Services: Social Media &  CX Options

http://en.wikipedia.org/wiki/Customer_experience

Integrated Marketing

Let’s Be AWESOME* Together!

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