Here is a recent study showing the impact of emotional content and user engagement.
It is pointed out that {“part of what makes emotional content so susceptible to spreading is that emotions themselves are contagious and positive emotions best negative ones, any emotion bests none at all.”}
Who isn’t using Social Media in big companies…. and what are they waiting for?
In a post by Richard Branson on his LinkedIn account he outlines his views about CEOs using Social Media – he say that those who are not are missing the boat!
Based on IBM’s 2012 Global CEO Study Social Media will be the number 2 way to communicate with customers in years to come (Face-to-Face will be #1). Yet, there is an astonishing number of company leaders who do not currently have a Social Media presence. Whether you are a Small Business owner , an Independent Professional, or the CEO of a large corporation your Social Media platforms provide a way for you to connect with and engage your customers; to build TRUST and LOYALTY with your customer base and increase sales and performance.
How can anyone argue with this – the closer you are to your customers the easier it is to hear what they are saying; what they want and meet their needs …. the end result being increased ROI.
This is a WIN -WIN situation.
It is impossible to always have the #1 Face-to-Face Interaction with your customer, therefore engaging in the next best thing – #2 AWESOME* Social Media Communications – is a smart business strategy.
Seriously – What are you waiting for ?
Let’s Be AWESOME* Together!
AWESOME*
“…..an understanding of the psychology of your audience can help you navigate the constant changes on social media. Social media is always about people. Even if the tools change, people are not going to change and social media tools are ways to talk to people.”
via http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/ – there is a very informative podcast on this post with Derek Halpern of http://socialtriggers.com/
