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“Graph Search” – Facebook radically revamps its Search Engine…… what does this mean?

Posted by sdidcott on January 21, 2013
Posted in: Customer Experience, Facebook, Social Media, Uncategorized. Tagged: facebook, Facebook social search, integrated marketing, TMPNowMedia. Leave a comment

This is the big news from Facebook for January 2013 – and it will be interesting to see it in action and what it will mean for marketers and Facebook users.

Graph Search is Facebook’s radically revamped search engine.

This new feature will let a person search for people, places, photos, and interests of their Facebook community and provide search results which will be constrained by the privacy settings of each user within that specific person’s Facebook Community.

{….. Facebook executives stressed. “The search we wanted to build is privacy-aware,” Zuckerberg said, adding that “every piece of content has its own audience.” He said 10 percent of the computational capacity in Facebook’s data centers is spent doing privacy checks. } via http://www.businessweek.com/articles/2013-01-15/facebook-radically-revamps-its-search-engine

And for Marketers?  ……..{Graph Search could allow Facebook to build some new businesses. When a user types in “music my friends like,” “TV shows my friends like,” or “restaurants liked by my friends in India,” the site returns a range of related media content and local businesses, and each listing includes ratings from friends. The next natural step for Facebook is to give users direct links to friend-recommended movies, TV shows, and restaurants, but Zuckerberg said the company is not currently thinking about making money from Graph Search:}…….. YET !!….{“This potentially could be a business over time, but for now we’ve been focused on building out this user experience. We first need to build something high quality. That is mission No. 1.”}

via http://www.businessweek.com/articles/2013-01-15/facebook-radically-revamps-its-search-engine

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Facebook is removing Cover Photos……

Posted by sdidcott on December 1, 2012
Posted in: Facebook, Social Media. Tagged: advertising, facebook, integrated marketing, marketing, pages, share photos, socialmedia, technology, TMPNowMedia. Leave a comment

Oh! It is happening – Facebook is cracking down on cover photos which are considered promotional.

When Facebook Cover Photos  (aka Timeline Photos) were first introduced in the summer there was a list of rules regarding how you can use your cover photo  – and it seemed a lot of people and brands did not pay to much attention to these RULES – well now it appears they will have to  in order to keep their cover photos on their pages.

Are you promoting yourself or someone else ? Then you might want to reconsider your cover photo before Facebook does…….If you need to see the rules check them out here http://bit.ly/fb_cover_rules

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Why bother with Social Media ?

Posted by sdidcott on October 31, 2012
Posted in: Social Media. Tagged: Bing social search, facebook, Facebook social search, google+, google+ your world, inbound marketing, integrated marketing, linkedIn, social context, social graph, social search, social-media, TMPNowMedia, twitter. Leave a comment

Why bother with Social Media?

  • Until recently, search engines have used relevancy and authority to rank content in their search engine results: which means that if you are using the right keywords on your site and have numerous and good inbound links from other sites  – you are, more or less, “doing it right”.
  • However, it is becoming more and more relevant as to what your social graph looks like as well in order to keep a high SEO ranking.
  • Search engines such as Google and Bing are incorporating your social context into their search engine rankings.

What does this mean?

  • Basically any of your social connections via Facebook, Twitter, LinkedIn, and of course Google+ are being indexed through the search engine algorithms in order to prioritize results displayed for a search query.
  • These connections may be based on shared content and direct links by friends, colleagues and customers, as well as influencers.
  • Influencers are people in or outside of your social media graph who have become the “gurus” of your subject matter. They are critical as they offer a more objective referral to you or your business and as a result further validate your reputation. 

Social Search will continue to grow and become a key player in SEO and in order to keep up with your competition and be found ahead of them in search displays it is critical to actively engage in social media.

Lets us set up an AWESOME* SoMe Strategy for your today!

Take a look at this video from  Google as they walks you through how Google Plus Your World works:

Read more via :http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx

Integrated Marketing

Let’s Be AWESOME* Together!

 

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Why can’t I share photos on Facebook?!………iphone upgrade iOS6

Posted by sdidcott on October 13, 2012
Posted in: Uncategorized. Tagged: facebook, iphone, mobile, share photos, social-media, TMPNowMedia. Leave a comment
Integrated Marketing

Let’s Be AWESOME* Together!

iphone Users 

Have you recently   upgrade to iOS6  – and now find you  can’t share photos through the Facebook app!

You may have done what I did and  hit the “Don’t allow” when upgrading. There is a new privacy setting you’ll need to tweak – to do this go to:

https://www.facebook.com/help/483676711656264

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Psychology and Social Media – it’s always about People!

Posted by sdidcott on September 28, 2012
Posted in: Customer Experience, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized, You Tube. Tagged: CRM, customerexperience, halpern, media tools, persuasion, podcast, social-media. Leave a comment

AWESOME*

“…..an understanding of the psychology of your audience can help you navigate the constant changes on social media. Social media is always about people. Even if the tools change, people are not going to change and social media tools are ways to talk to people.”

via http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/ – there is a very informative podcast on this post with Derek Halpern of http://socialtriggers.com/

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Infographic on how to use Pinterest via socialmarketingwriting.com

Posted by sdidcott on September 27, 2012
Posted in: Customer Experience, Pinterest, Social Media, Uncategorized. Tagged: business, customerexperience, entertainment, marketing, Pinterest, social-media, technology. Leave a comment

infographic via : socialmarketingwriting.com

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Great INFOGRAPH…

Posted by sdidcott on September 25, 2012
Posted in: Uncategorized. Tagged: facebook, like, pages, socialmedia, TMPNowMedia. Leave a comment
Integrated Marketing

  Let’s Be AWESOME* Together!

Great INFOGRAPHIC about why people “Like”  Facebook Pages!

    I especially like the part about posting too often! Something I     always say to my clients is; “make sure it is relevant and not    annoying!!”
    http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-facebook-fans-prefer-brand-pages-to-company-websites-infographic?  source=Blog_Email_[50%25%20of%20Facebook%20Fans]

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