This is very important for all professionals, marketers, and businesses to know and understand.
If you use electronic channels to promote or market your organization, products or services, Canada’s New Anti-Spam Law will most likely affect you.
3 Questions from the Canadian Govt’s website asks :
“Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to customers, prospects and other important audiences?”
“Do you install software programs on people’s computers or mobile devices?”
“Do you carry out these activities in or from Canada?”
If your answer is “Yes” – then you need to understand your obligations under this new law.
Here is some more information from the website:
“To send a commercial electronic message to an electronic address, you need to have the recipient’s consent, to identify yourself, to offer an unsubscribe mechanism and to be truthful.
- Consent: You must have a form of valid consent.
How can I obtain express consent?
What’s the difference between express consent and implied consent?
- Identification: Clearly identify yourself and your organization. You must include your mailing address. You must also include a phone number for accessing an agent or a voice messaging system, an email address, or a web address for you or the person on whose behalf you are sending the message.
- Unsubscribe mechanism: Provide an unsubscribe mechanism that is functional for 60 days. See examples of acceptable unsubscribe mechanisms.
- Truth in advertising: Your messages must not be false or misleading. They must not have false or misleading sender information, subject matter information, URLs and/or metadata.
To install a program on someone else’s computer or mobile device, you must have his/her express consent. Learn more about how to obtain consent in this case.
Note: {The Canadian Govt. Website } provides plain language information about the law but is not a substitute for the law itself. You are strongly advised to review our information bulletins and seek your own legal advice regarding how to comply.provides plain language information about the law but is not a substitute for the law itself. You are strongly advised to review our information bulletins and seek your own legal advice regarding how to comply.”
For the most part if you have been using best practices for email marketing which is based on permission based marketing you will likely find that there is not too many things you need to change in your marketing approach – but it is your responsibility to understand and properly address this law and how it affects your business.
One very important distinction is how this law affects SoMe use :
CASL does not apply to promotional information you post online in places like blogs or social media.
read more via: http://fightspam.gc.ca/eic/site/030.nsf/eng/home
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