Here’s a huge bonus for all small businesses using FB to reach their best prospects and customers.
Custom Audience Feature is Now Available to All Advertisers
What does this mean? Facebook now allows you to upload your own contact list to the main Ads dashboard and reach your own prospects and customers with targeted ads.
Using your own list of email subscribers from an email marketing channel via your website will allow a small business to target the HOT potential customers.
Privacy concerns have been covered in that “Facebook encrypts (called “hashed”) each email address on your list so the emails are not actually usable and then your list is deleted once the match process is complete. Facebook does *not* suddenly start emailing (spamming!) your subscribers. And, for those people on your list that didn’t match with a Facebook account, Facebook doesn’t suddenly start sending invites to join Facebook.”(via Mari Smith )
Putting your time and energy towards engaing the best prospects and customers only makes sense.
Give us a call and Get started today!!
Facebook says: Today Custom Audiences will begin rolling out in all ad interfaces for a limited number of US advertisers. Global rollout will begin next week, with all advertisers worldwide having access by the end of November. (via Mari Smith)